ABOUT ME
I'm a globe-trotting performance marketer with 18 years of global eCommerce & digital transformation under my belt, having sparked change from the US to China.Over 10+ years experience fostering change and driving growth across multiple geographies ( EMEA, US, APAC)
Steered pivotal strategic programs across both established and burgeoning markets, fostering collaboration among multidisciplinary teams.
Throughout my journey, I've collaborated, negotiated, and driven growth across businesses in over 10 countries, having immersed myself by residing in 8 of them.
At 21, I kickstarted my entrepreneurial journey in the UK 🇬🇧, and two decades later, I echoed that spirit in the US 🇺🇸.
I've honed my understanding of diverse cultures and decision-making within complex matrix organizations, all while grasping the pivotal role of digital in businesses, whether they're soaring or facing challenges." ⚖️..My responsibilities have included :
- Drive digital growth in all primary units while bolstering support for secondary/emerging markets.
- Catalyze Transformation by fostering impactful collaboration, sparking innovation, and generating shared value and growth
- I've had the privilege of presenting innovative solutions directly to C-level executives and board members, driving strategic decisions.
- Combine Retail Media efficiency with perfect retail execution on the digital shelf.
- Beyond my strategic roles, I've been deeply committed to nurturing talent. I take pride in coaching and mentoring the next wave of digital innovators, ensuring they're set up for success
- Teamed up with P&O to craft a comprehensive Digital Toolkit, encompassing role definitions and career path insights. Played an integral part in the global recruitment of numerous digital talents
- Building and nurturing a learning community, leading dynamic workshops and training events, and establishing benchmarks through capability maturity models to align with industry standards.
And outside of the digital world? 🥊 I'm a passionate boxer with a green thumb 🌱 and a soft spot for our four-legged friends 🐶. How's that?
Reach out if you're keen on crafting transformative eCommerce narratives together! 🌐✨🚀
Industries 🏪
- Consumer Goods, Food, Petcare | Health & Beauty |- Retail Grocery, Luxury Retail
Platforms & Tech :
- Amazon, Amazon Ads, Walmart, Shopify, Flipkart, Meta, Google Ads, Tiktok, Criteo- Crypto | NFT | Artificial Intelligence- Profitero, CommerceIQ